Marketing and Branding Manager
Marketing • Full-time • Hyderabad • 4–7 years in marketing, with exposure to branding, retail / on-ground marketing, and digital marketing
Role Summary
We are looking for a dynamic and results-driven Marketing and Branding Manager to lead our brand, on-ground marketing, digital presence, and marketing collateral efforts. The role reports to the Head of Pre-Sales / Marketing.
Key Responsibilities
Branding
- Develop and maintain brand guidelines to ensure consistency across all touchpoints
- Drive brand positioning, identity, and messaging strategy
- Monitor brand perception and conduct periodic brand audits
- Collaborate with leadership to align marketing initiatives with overall business goals
Kiosk & On-Ground Marketing
- Plan, design, and manage kiosk setups at conferences
- Coordinate with vendors for kiosk fabrication, branding, and logistics
- Ensure on-ground brand representation aligns with brand standards
Social Media
- Develop and execute social media strategy across LinkedIn, X, Instagram, and other platforms
- Create and oversee content calendars, campaigns, and paid promotions
- Monitor engagement, analytics, and community management
- Stay updated on trends and leverage partnership opportunities
Collaterals
- Oversee design and production of marketing collaterals, including brochures, flyers, banners, packaging, signage, and social media content
- Coordinate with design teams or agencies to ensure timely, on-brand output
- Manage collateral inventory
- Ensure print and digital collaterals meet quality and brand standards
Additional Responsibilities
- Manage marketing budgets and vendor relationships
- Coordinate cross-functional projects with sales, product, and operations teams
- Track and report on marketing KPIs and campaign effectiveness
- Support event marketing, PR initiatives, and promotional campaigns as needed
Technical Skills Required
- Master’s degree in Marketing from a Tier I college or university (preferred)
- Strong project management and vendor coordination skills
- Proficiency in social media management tools and basic design tools; Canva / Adobe Suite experience is a plus
- Excellent communication, creativity, and analytical skills
- Ability to manage multiple projects and deadlines simultaneously
- Brand Management
- Social Media Strategy
- Vendor & Kiosk Management
- Content Creation
- Budget Management
- Cross-functional Collaboration
Experience Required
4–7 years in marketing, with exposure to branding, retail / on-ground marketing, and digital marketing